Is Dunning’s Eclectic Framework Descriptive or Normative?

  • Lance Eliot Brouthers
  • Keith D. Brouthers
  • Steve Werner


Can Dunning’s OLI (Ownership, Location, Internalization) framework be used to predict the best performing international entry modes or merely the most commonly selected modes? Using data from German and Dutch firms investing in Central and Eastern Europe, we investigate the relationship between Dunning’s OLI variables, entry mode selection and managerial satisfaction with firm performance. We found empirical support for Dunning’s framework as both a descriptive and a normative model.


Firm Performance Mode Choice Entry Mode International Business Study Transaction Cost Theory 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Academy of International Business 2015

Authors and Affiliations

  • Lance Eliot Brouthers
  • Keith D. Brouthers
  • Steve Werner

There are no affiliations available

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