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The Insulator

Taking the Heat

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The Middleman Economy
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Abstract

For the many people who’ve come to hate Drew Rosenhaus over the years, his 2011 appearance on 60 Minutes did nothing to improve his image. Representing players on just about every team in the NFL (National Football League), including some of the biggest names in the game, Rosenhaus is unquestionably football’s most powerful agent; when he was still only 29, he became the first agent ever to appear on the cover of Sports Illustrated. But he’s known as much for his larger-than-life personality and bare-knuckle tactics as for the record-breaking deals he’s been able to get for his star clients. In fact, he was the model for Jerry Maguire’s backstabbing boss in Jerry Maguire, and proudly titled his memoir A Shark Never Sleeps. So when he said on national television that he really believed that the NFL would fall apart without him, he was playing true to type, and many football fans immediately wrote off his comment as just the latest ravings of a blowhard. His statement sounded absurd: how can an agent, let alone one as belligerent and divisive as Rosenhaus, be holding together the entire league? But Rosenhaus proceeded to explain why he was simply stating the truth. “When it breaks down between the team and the player, the agent is there to pick up those pieces,” he told his interviewer.

THE ROLE: Usually middlemen bring people together, but sometimes people who already know each other are better off communicating through a middleman who insulates them from blame. This happens when speaking directly and on your own behalf makes you seem too greedy, self-promotional, or confrontational. An effective Insulator can take the heat in such situationsand can also transform what might appear as a client’s selfishness into the Insulator’s altruism.

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Notes

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© 2015 Marina Krakovsky

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Krakovsky, M. (2015). The Insulator. In: The Middleman Economy. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-53020-2_7

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