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The Rodales

A Fourth-Generation Initiative

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Part of the book series: Family Business Leadership Series ((AFBP))

Abstract

Even if you don’t know who the Rodales are, you probably are familiar with some of their company’s products. Based in Emmaus, Pennsylvania, and New York City, Rodale, Inc., publishes magazines such as Men’s Health, Organic Gardening, Prevention, and Runner’s World. Its book division is known for bestsellers such as The South Beach Diet series and Al Gore’s An Inconvenient Truth.

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© 2011 Family Business Consulting Group

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Schuman, A.M., Ward, J.L. (2011). The Rodales. In: Family Education for Business-Owning Families. Family Business Leadership Series. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51496-7_5

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