• Peter Coughter


Certain presenters seem to win all the time. They seem to always get what they want. Why is that? Are they smarter than everybody else? Are they just “better presenters?” Are their agencies just better?


National Basketball Association Creative Director Human Connection Wrong Spot Core Ideology 
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    Agnes de Mille, Martha: The Life and Work of Martha Graham (New York: Random House, 1991), p. 264.Google Scholar
  2. 2.
    James C. Collins, Jerry I. Porras, Built to Last: Successful Habits of Visionary Companies (New York: Harperbusiness, 1997).Google Scholar
  3. 4.
    Roy M. Spence Jr., It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose (New York: Portfolio, 2009).Google Scholar

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© Peter Coughter 2012

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  • Peter Coughter

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