Abstract
The most important factor in the equation of presenting is the audience. Most people find this idea surprising, but without the audience, there is no presentation. This is a very important concept, and one that many folks fail to grasp. That deck you put together isn’t a presentation. Your carefully crafted speech isn’t a presentation. Nor is that pile of ads a presentation.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Notes
Lau Tzu, Tao Te Ching, translation by Gia-fu Feng and Jane English (London: Wildwood House, 1991; first published 1972).
Copyright information
© 2012 Peter Coughter
About this chapter
Cite this chapter
Coughter, P. (2012). It’s not about You. In: The Art of the Pitch. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51233-8_3
Download citation
DOI: https://doi.org/10.1007/978-1-137-51233-8_3
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-0-230-12051-8
Online ISBN: 978-1-137-51233-8
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)