Why the Middle Kingdom?

  • Bruce W. Mitchell


A Chinese proverb goes something like this: “To guess is cheap, to guess wrong is expensive.” It seems appropriate to begin this text with a discussion of the potential benefits of establishing manufacturing operations in China along with the associated risks. It has been written to assist companies in their decision-making process and is based on the facts, thereby eliminating the need to guess and avoiding the high costs of incorrect guesses.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Pete Engardio and Dexter Roberts with Brian Bremner, “The China Price,” Business Week, 6 December 2004, 1.Google Scholar
  2. 2.
    Grant Thornton, “Is China in your Future?” Grant Thornton LLP Analysis of China Operations October 2009, 2.Google Scholar
  3. 4.
    Messe Munchen International. “How China, India, and Eastern Europe Are Changing the Global Electronics Market.” Electronica Trade Show, November 11–14, 2008, Munich, 3–4.Google Scholar
  4. 5.
    Rosemary Coates. 42 Rules for Sourcing and Manufacturing in China. [place of publication?]:Super Star Press, 2009, p. 6.Google Scholar
  5. 7.
    Ming Zeng and Peter J. Williamson. “The Hidden Dragons,” Harvard Business Review (October 2003): 1.Google Scholar

Copyright information

© Bruce W. Mitchell 2012

Authors and Affiliations

  • Bruce W. Mitchell

There are no affiliations available

Personalised recommendations