Abstract
Adam Smith, an eccentric Scottish academician at Glasgow University, discussed the human propensity for self-interest and formulated the law of supply and demand in 1776 with the publication of An Enquiry into the Nature and Causes of the Wealth of Nations. Smith wrote that society benefits as a whole from a multiplicity of trading transactions because humans seek what is best for them, resulting in fairness and honesty among equals. As demand for repeat transactions emerged, trading preferences evolved, and modern transaction-based business models were born. These transaction-based business models have been the cornerstone of conventional business relationships ever since.
Winning is pretty much the same in today’s business world as it has been for decades. Create new customers, new products, and new services and drive revenue growth and profits. What’s different is how to do it.
—A. G. Lafley, former CEO of Procter & Gamble
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Bibliography
Answers.com. “Procter and Gamble.” Last modified December 16, 2010. http://www.answers.com/topic/procter-gamble.
Article 13: The Responsible Business Experts. “CSR Best Practice P and G.” 2002. http://www.article13.com/A13_ContentList.asp?strAction=GetPublicationandPNID=100.
Article 13: “Procter and Gamble: Business Insights.” 2002. http://www.article13.com/A13_ContentList.asp?strAction=GetPublicationandPNID=100.
Cisco. “Success Stories—Customer Profile Procter and Gamble.” 2001. http://www.cisco.com/warp/public/779/ibs/solutions/supply/pgcasestudy1.pdf.
Collins, C. A. “Procter and Gamble PowerPoint Strategic Overview.” Scribd.com. Retrieved December 27, 2010, http://www.scribd.com/doc/19594884/Procter-Gamble-Powerpoint-Strategic- Overview.
Corporate Information. “Procter and Gamble Co. (The) Company Snapshot.” Last modified December 23, 2010. http://www.corporateinformation.com/company-snapshot. aspx?cusip=742718109.
Donaldson Capital Management. “Procter and Gamble: Defensive, Global, Growth.” Last modified March 13, 2008. http://risingdividendinvesting.blogspot.com/2008/03/Procter-and-gamble-defensive-global.html.
Habib, M. “Procter and Gamble Unveils New Sustainability Vision.” Procter and Gamble. Last modified September 2010. http://multivu.prnewswire.com/mnr/pg/46415/.
Huston, L. A. “PandG’s New Innovation Model.” Harvard Business Review 84:3 (March 2006). Retrieved December 27, 2010, http://hbswk.hbs.edu/archive/5258.html.
Jones, Lang, LaSalle. “Case Study: Teaming Towards a Sustainable Impact at Proctor and Gamble.”, http://www.us.am.joneslanglasalle.com/unitedstates/en-us/pages/casestudydetail. aspx? itemid=1137.
Jones, Lang, LaSalle. “Energy and Sustainability.” http://www.us.am.joneslanglasalle.com/unitedstates/en-us/pages/energyandsustainability. aspx?tabindex=3.
Kimes, M. “A Tough Job for PandG’s New CEO.” CNN Money.com, June 10, 2009. http://money.cnn.com/2009/06/10/news/companies/pandg_mcdonald. fortune/index.htm.
Knol: A Unit of Knowledge. “How Procter and Gamble Survived Through Innovation—A Case Study.” 2009. http://knol.google.com/k/how-procterand-gamble-survived-through-innovation-a-case-study#.
Lafley, A. G. CEO, Chairman. Interviewed by H. B. Paul Mickelman.(n.d.). http://blogs.hbr.org/anthony/2008/05/innovation_advice_from_procter.html;
Lafley, A., and Charan, R. The Game Changer. New York: Crown Business, 2008.
Madapati, R. “Procter and Gamble: Organization 2005 and Beyond.” ICMR (IBS Center for Management Research. May 21, 2008;Retrieved December 27, 2010, http://www.icmrindia.org/free%20resources/articles/procter1.htm.
Mallen Baker. “The Global Sullivan Principles of Corporate Social Responsibility.” Retrieved January 3, 2011, mallenbaker.net: http://www.mallenbaker.net/csr/CSRfiles/Sullivan.html.
MBA Knowledge Base. “Corporate Restructuring Exercises by Procter and Gamble (PandG).” Retrieved December 27, 2010, http://www.mbaknol.com/management-cas e-stud ies/corporate-restructuring- exercises -by-proctergamble-pg/.
Murphy, C. “Procter and Gamble CIO Filippo Passerini: 2010 Chief Of The Year.” Information Week Global CIO, December 4, 2010. http://www.informationweek.com/news/global-cio/interviews/showArticle. jhtml?articleID=228500182.
Pitman, S. “Procter and Gamble Increases Commitment to Sustainability.” Last modified September 30, 2009. http://www.cosmeticsdesign.com/Financial/Procter-Gamble-increases-commitment-to-sustainability.
Procter and Gamble. “Procter and Gamble Releases 11th Annual Sustainability Report.” Last modified October 19, 2010. http://www.reliableplant.com/Read/20 684/procter-gamble-releases-11th-annual-sustainability-report.
Tapscott, D. “Procter and Gamble: Balancing Optimization and Compliance.” 2006. Retrieved December 27, 2010
Unicef PandG Partner Since 2000.” Retrieved December 27, 2010, http://www.unicefusa.org/partners/corporate/procter-gamble.html.
Venable, T. (2005) (2006). William reeves.; Proctor and Gamble’s William Reeves—Driving Leading-Edge Service Delivery, 60–65.; Corporate Real Estate Leader; Volume 4, Issue 2; March 2005
Vitasek, K., M. Ledyard, and K. Manrodt. Vested Outsourcing: Five Rules that Will Transform Outsourcing. New York: Palgrave Macmillan, 2010.
Vitasek, Manrodt, Wilding, and Cummins. “Unpacking Oliver: 10 Lessons to Improve Collaborative Outsourcing.” University of Tennessee, 2010. http://www.vestedoutsourcing.com/resources/whitepapers/
Copyright information
© 2012 Kate Vitasek and Karl Manrodt
About this chapter
Cite this chapter
Vitasek, K., Manrodt, K., Kling, J. (2012). P&G’s Game Changer in Outsourcing. In: Vested. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51190-4_2
Download citation
DOI: https://doi.org/10.1007/978-1-137-51190-4_2
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-0-230-34170-8
Online ISBN: 978-1-137-51190-4
eBook Packages: Palgrave History CollectionHistory (R0)