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Blocking Distribution

  • Tim Calkins

Abstract

EVERY NEW PRODUCT MUST REACH customers; it has to get distribution. This is true in every industry. If you can ensure that your competitor can’t break into the sales channel, you block its access to the market and protect your business. It is very simple: no distribution means no sales and no competitor.

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Copyright information

© Tim Calkins 2012

Authors and Affiliations

  • Tim Calkins
    • 1
  1. 1.Kellogg School of ManagementUSA

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