Stopping the Launch

  • Tim Calkins


A RUMOR COMES IN: A new entrant is thinking about entering your market. Often it is just a whisper; perhaps one of your customers mentions it to a sales person in passing. “So I hear Siemens is developing a new product to enter your category next year,” or “Isn’t Samsung getting into this market later this year? Someone told me that at the trade show last week.” What do you do?


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  1. 1.
    Sun Tzu, The Art of War, new translation by Ralph D. Sawyer (New York: Fall River Press, 1994), 177.Google Scholar
  2. 11.
    Michael E. Porter, Competitive Strategy (New York: The Free Press, 1980), 86.Google Scholar

Copyright information

© Tim Calkins 2012

Authors and Affiliations

  • Tim Calkins
    • 1
  1. 1.Kellogg School of ManagementUSA

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