Planning the Defense

  • Tim Calkins


ONCE YOU’VE MADE THE IMPORTANT decision to defend, your focus needs to quickly shift to actually planning the effort. This is the stage where you figure out what precisely you will do and when you will do it. This is when you must think through all the defensive options, select the best ones, and then mobilize to execute the plan.


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  1. 3.
    Clayton M. Christensen, The Innovator’s Dilemma (New York: HarperCollins, 2000), 43.Google Scholar
  2. 4.
    Mike Krzyzewski with Donald T. Phillips, Leading with the Heart (New York: Business Plus, 2000), 103.Google Scholar
  3. 5.
    Jim Collins, How the Mighty Fall (New York: HarperCollins, 2009), 123.Google Scholar

Copyright information

© Tim Calkins 2012

Authors and Affiliations

  • Tim Calkins
    • 1
  1. 1.Kellogg School of ManagementUSA

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