The Key Question

  • Tim Calkins


THE WORLD OF BUSINESS IS full of astonishing stories about companies that led their industry and then stumbled when they failed to respond to competitive threats. When faced with a competitive attack, the executives decided not to defend and then suffered the consequences. For this reason, the key question—whether to defend or not—is critically important.


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Copyright information

© Tim Calkins 2012

Authors and Affiliations

  • Tim Calkins
    • 1
  1. 1.Kellogg School of ManagementUSA

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