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Competitive Intelligence

  • Tim Calkins

Abstract

IT’S ONE THING TO MAKE a list of all the information you should gather in order to evaluate a competitive threat and formulate a defense plan. But getting the actual information in your hands is quite another.

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Notes

  1. 1.
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    Jonatha Schwartz, “If You Want to Lead, Blog,” Harvard Business Review 83, no. 10 (November 2005): 30.Google Scholar
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    Emma Hall, “Lagnado Adds a Strong Shot of Creativity to Spirits Category,” Advertising Age 82, no. 24 (June 13, 2011): 30.Google Scholar
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    Randy Hlavac, “Social Monitoring: ‘Eavesdrop’ on your High Value Markets — and your Competitors — In the Social Web,” Marketing Executives Networking Group webinar, November 2, 2011.Google Scholar
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    H. Keith Melton, “What? Me, Worry?” Harvard Business Review, 83, no. 10 (November 2005): 26.Google Scholar
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    Ameet Sachdev, “P&G Admits Unilever Garbage Search,” The Chicago Tribune, September 1, 2001, http://articles.chicagotribune.com/2001–09–01/business/0109010181_l_unilever-hair-care-dumpster, last accessed March 13, 2012.Google Scholar
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    Christopher Hinton, “Marsh & McLennan Sells Kroll for $1.13 Billion,” Market-watch, June 7, 2010, http://www.marketwatch.com/story/marsh-mclennas-sells-kroll-unit-for-13-billion-2010–06–07, last accessed March 13, 2012.Google Scholar

Copyright information

© Tim Calkins 2012

Authors and Affiliations

  • Tim Calkins
    • 1
  1. 1.Kellogg School of ManagementUSA

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