The Financial Challenge

  • Tim Calkins


DEFENSIVE STRATEGY IS FUNDAMENTALLY A financial challenge. You know your competitor is trying to achieve some financial goal. Your challenge is to do everything in your power to ensure that this doesn’t happen.


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  1. 2.
    Charlie Rose, “Charlie Rose Talks to Reed Hastings,” Bloomberg Businessweek, May 9–15, 2011, 26.Google Scholar
  2. 3.
    Michael E. Porter, Competitive Strategy (New York: The Free Press, 1980), 99.Google Scholar
  3. 5.
    Andrea Felsted, “All Lined Up,” Financial Times, January 6, 2012, 7.Google Scholar

Copyright information

© Tim Calkins 2012

Authors and Affiliations

  • Tim Calkins
    • 1
  1. 1.Kellogg School of ManagementUSA

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