Abstract
DEFENSIVE STRATEGY IS FUNDAMENTALLY A financial challenge. You know your competitor is trying to achieve some financial goal. Your challenge is to do everything in your power to ensure that this doesn’t happen.
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Notes
Charlie Rose, “Charlie Rose Talks to Reed Hastings,” Bloomberg Businessweek, May 9–15, 2011, 26.
Michael E. Porter, Competitive Strategy (New York: The Free Press, 1980), 99.
Andrea Felsted, “All Lined Up,” Financial Times, January 6, 2012, 7.
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© 2012 Tim Calkins
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Calkins, T. (2012). The Financial Challenge. In: Defending Your Brand. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51186-7_3
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DOI: https://doi.org/10.1007/978-1-137-51186-7_3
Publisher Name: Palgrave Macmillan, New York
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