The Threat

  • Tim Calkins

Abstract

THERE IS NOTHING MORE IMPORTANT than protecting a profitable business; defending your brand must be your top priority as a manager. People love growth; they love finding new revenue and profit. But growth is priority number two. Focusing on new opportunities without defending the base puts an enterprise at serious risk.

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Notes

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Copyright information

© Tim Calkins 2012

Authors and Affiliations

  • Tim Calkins
    • 1
  1. 1.Kellogg School of ManagementUSA

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