Defense Never Ends

  • Tim Calkins


IT IS TEMPTING TO THINK of defense as episodic. A competitor attacks your business, you react and take action, and then things settle down and get back to normal. So sometimes defense is important, and sometimes it isn’t.


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Copyright information

© Tim Calkins 2012

Authors and Affiliations

  • Tim Calkins
    • 1
  1. 1.Kellogg School of ManagementUSA

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