Introduction

  • Tim Calkins

Abstract

YOU ARE UNDER ATTACK.

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Notes

  1. 1.
    Gary Hamel, “Reinventing the Technology of Human Accomplishment,” University of Phoenix Distinguished Guest Video Lecture Series, accessed March 12, 2012, on www.youtube.com/watch?v=aodjgkv65MM.Google Scholar
  2. 3.
    Bill Walsh with Steve Jamison and Craig Walsh, The Score Takes Care of Itself (New York: Portfolio/Penguin, 2009), 83.Google Scholar
  3. 4.
    Michael Porter, “The Five Competitive Forces that Shape Strategy,” Harvard Business Review 86, no. 1 (January 2008): 25.Google Scholar
  4. 5.
    Greg, Farrell, “Return of the Barista-in-Chief,” Financial Times, March 22, 2010, 12.Google Scholar
  5. 6.
    Adam Lashinsky, “Palm Fights Back (Against Apple),” Fortune, June 8, 2009, 88.Google Scholar
  6. 10.
    Jack Trout, Trout on Strategy (New York: McGraw-Hill, 2004), 57.Google Scholar

Copyright information

© Tim Calkins 2012

Authors and Affiliations

  • Tim Calkins
    • 1
  1. 1.Kellogg School of ManagementUSA

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