Abstract
So you’ve produced a great video and have successfully delivered it onto your site. But who’s exactly going to see it? Up until now, we’ve discussed video in relation to production and delivery. But just how can you make sure an audience sees your video? This is where the science of search plays a part in your video strategy in the form of video search engine optimization (SEO). Video SEO is one of the greatest opportunities available to businesses and marketers for developing an audience and driving traffic to their site.
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References
Nate Elliot, Forrester Research, “The Easiest Way to a First Page Ranking on Google,” January 8, 2009, http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html.
Natalie Wolchover, “The 5 Most Successful Viral Videos,” lifeslittle-mysteries.com, April 25, 2012, http://www.lifeslittlemysteries.com/2390-top-5-viral-videos.html. General Website Quickstart Guide—Wistia.com, “Setting up Video SEO with Wistia,” 2011, http://wistia.com/doc/video-seo.
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© 2012 Cecil Media Group
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Cecil, J. (2012). Video SEO—The Science of Getting Seen. In: Online Video Revolution. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51124-9_9
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DOI: https://doi.org/10.1007/978-1-137-51124-9_9
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-00307-2
Online ISBN: 978-1-137-51124-9
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