So you’ve produced a great video and have successfully delivered it onto your site. But who’s exactly going to see it? Up until now, we’ve discussed video in relation to production and delivery. But just how can you make sure an audience sees your video? This is where the science of search plays a part in your video strategy in the form of video search engine optimization (SEO). Video SEO is one of the greatest opportunities available to businesses and marketers for developing an audience and driving traffic to their site.
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