Which video formats to use to get your content in front of your customers;
How to measure clicks, impressions, views, or visits;
How and why testing your video can increase your sales leads and conversions;
How to measure your customers’ viewing and abandonment points;
Exploring video’s other uses.
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- Author Unknown, “Eyeblaster Analytics Bulleting Online Video,” slide-share.net, November 1, 2009, http://www.slideshare.net/Eyeblaster/eyeblaster-analytics-bulleting-online-video-2939222. “Eyeblaster” is a company that rebranded/changed its name to MediaMind in 2010.
- Author Unknown, “Online Video Analytics,” wikipedia.org, August 13, 2011, http://en.wikipedia.org/wiki/Online_video_analytics.
- Author Unknown, “Web Metrics 101,” opentracker.net, August 4, 2011, http://www.opentracker.net/article/web-metrics-101.