You learned about the purchase funnel in chapter 2 and how the traditional purchase funnel must now be considered a video purchase funnel. Video has been added to the traditional purchase funnel because methods for creating online visibility with brand advertising and marketing are shifting to video. That means less text.
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- Author Unknown, “Popular Video Coupon Codes,” retailmenot.com, May 11, 2012, http://www.retailmenot.com/coupons/video.
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