Lights, Camera, Action! Text Goes to Video-Based Content

  • John Cecil


My excitement and passion for video goes back to my early career days. I was working at Yahoo! during the beginning years of the company. Technology was in its infancy, the Internet was still in the early stages of growth, and the ad environment was constantly changing. What we knew about the Internet, online marketing, and reaching customers was limited only by what our imaginations could dream up. We worked long and we worked hard. It was an exhilarating place to work.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Dave Otten, “Is Video the New Banner Ad,”, June 2, 2011, Scholar
  2. Josh Dreller, “The Next Big Things in Video Marketing,”, March 4, 2011, Scholar
  3. Nielsen Wire, “January 2011: Online Video Usage Up 45%,” February 11, 2011, Scholar
  4. Eric Knorr and Galen Gruman, “What Cloud Computing Really Means,”, August 7, 2010, Scholar
  5. Video Uploaded by Bloomberg News, “Walk Says 16,000 Japan Quake Videos Uploaded to YouTube,”, March 14, 2011, Scholar
  6. Stan Schroeder, “YouTube Reaches One Billion Views per Day,”, October 9, 2009, Scholar
  7. Craig Wax, “Video Statistics: The Impact of Video,”, May 11, 2012, Scholar
  8. Internet Retailer, “ Steps Up E-Commerce with Video and Social Elements,” May 20, 2009, Scholar
  9. Real SEO, “Video Demos Increase Sales Conversions at Zappos,”
  10. L2 Digital Digest, “Boost Traffic and Conversions with Social Integration,” March 14, 2011, Scholar
  11. No Author Given, “Online Video and Television Viewing Attitudes and Behaviors,”, May 11, 2012,
  12. Stephanie Flosi, “Online Video Ads Now Reach 50 Percent of Total U.S. Population Each Month,”, October 21, 2011, Scholar
  13. Bill Millar, “Video in the C-Suite: Executives Embrace the Non-Text Web,”, April 19, 2011, Scholar
  14. Marshall McLuhan, “The Gutenberg Galaxy,”, March 12, 2012, Scholar
  15. Author unknown, “Media Influence,”
  16. Henri Lucas, “Visual Communication 2,”

Copyright information

© Cecil Media Group 2012

Authors and Affiliations

  • John Cecil

There are no affiliations available

Personalised recommendations