People love good stories, and video images tell stories better than simple text and graphics. Your customers are learning more while they are engaged and attentive, whether they are informational or educational messages. Your video, when created and delivered as recommended, has the power to engage your viewers and prompt a response. The content you create for your website will also increase the time your customers stay on your Web page, and what they buy—while feeding their desire to trust you. Compelling video content properly deployed will communicate your brand, educate, inform, entertain, and dazzle your website visitors. The job of the content you create must represent your company and help your viewers feel comfortable. Comfortable viewers become customers.