Abstract
This book is for you—a marketer who is turning to the use of online video to reinvent a business, website, or marketing campaign. Over the last few years the Internet has exploded with dramatic changes, especially in the area of video, including how it is used and where it appears. More online video is being viewed by Internet consumers to get information about products and make buying decisions.
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© 2012 Cecil Media Group
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Cecil, J. (2012). Introduction. In: Online Video Revolution. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51124-9_1
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DOI: https://doi.org/10.1007/978-1-137-51124-9_1
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-00307-2
Online ISBN: 978-1-137-51124-9
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