The Eighth C


NOW THAT WE HAVE NAVIGATED THE SEVEN CS—CLARIFY, COMMIT, Collaborate, Connect, Compete, Communicate, and Contribute— it’s time to add one more C to the mix. And that’s Courage, because building a successful personal or professional brand is not for the faint of heart. As you’ve seen throughout this book, it takes purpose and persistence to create a career, product, service, or cause that truly matters. But if you care deeply, chances are that others will too. And that’s where your authentic value can make a huge difference in someone’s life—or lots of someone’s lives.


Market Share Related Area Core Concept Huge Difference Fresh Produce 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Libby Gill 2013

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