NOW THAT WE HAVE NAVIGATED THE SEVEN CS—CLARIFY, COMMIT, Collaborate, Connect, Compete, Communicate, and Contribute— it’s time to add one more C to the mix. And that’s Courage, because building a successful personal or professional brand is not for the faint of heart. As you’ve seen throughout this book, it takes purpose and persistence to create a career, product, service, or cause that truly matters. But if you care deeply, chances are that others will too. And that’s where your authentic value can make a huge difference in someone’s life—or lots of someone’s lives.


Market Share Related Area Core Concept Huge Difference Fresh Produce 


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© Libby Gill 2013

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