When Pasadena-Based Heather Rim Attempts to Explain her decision to leave Disney for a job at manufacturing firm Avery Dennison, she is frequently greeted with raised eyebrows. Why, people want to know, would she leave a global entertainment company featuring movies, theme parks, and television shows—not to mention Mickey Mouse—to work for a company best known for making sticky labels?
KeywordsMarket Share Nascent Entrepreneur Communication Team Employer Brand Crisis Communication
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