Abstract
FIFTY YEARS AFTER HER DEATH, THE LEGEND OF MARILYN MONROE not only lives on but has blossomed into a full-fledged brand. In addition to the obvious Hollywood paraphernalia such as movie posters, Marilyn’s image adorns cosmetics, fragrances, key chains, mouse pads, puzzles, dolls, wall clocks, blankets, and beach towels, to name just a few. There’s also a Marilyn-inspired television series with talk of a live musical version to follow. Now, with a line of Marilyn-themed cafes and luxury spas in the works, the brand appears to be unstoppable.
Only connect!
—E. M. Forster, Howard’s End
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Notes
Adam Tschorn, “Marilyn Monroe Nail Salons, Cafe in the Works,” Los Angeles Times, July 29, 2012.
Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action (New York: Portfolio Trade, 2011).
Reid Hoffman and Ben Casnocha, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career (New York: Crown Business, 2012).
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© 2013 Libby Gill
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Gill, L. (2013). Connect. In: Capture the Mindshare and the Market Share Will Follow. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51045-7_5
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DOI: https://doi.org/10.1007/978-1-137-51045-7_5
Publisher Name: Palgrave Macmillan, New York
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