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Creating the Authentic Emotional Link
  • Libby Gill

Abstract

FIFTY YEARS AFTER HER DEATH, THE LEGEND OF MARILYN MONROE not only lives on but has blossomed into a full-fledged brand. In addition to the obvious Hollywood paraphernalia such as movie posters, Marilyn’s image adorns cosmetics, fragrances, key chains, mouse pads, puzzles, dolls, wall clocks, blankets, and beach towels, to name just a few. There’s also a Marilyn-inspired television series with talk of a live musical version to follow. Now, with a line of Marilyn-themed cafes and luxury spas in the works, the brand appears to be unstoppable.

Keywords

Market Share Luxury Brand Employee Branding Natural Connector Engagement Score 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Adam Tschorn, “Marilyn Monroe Nail Salons, Cafe in the Works,” Los Angeles Times, July 29, 2012.Google Scholar
  2. 2.
    Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action (New York: Portfolio Trade, 2011).Google Scholar
  3. 7.
    Reid Hoffman and Ben Casnocha, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career (New York: Crown Business, 2012).Google Scholar

Copyright information

© Libby Gill 2013

Authors and Affiliations

  • Libby Gill

There are no affiliations available

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