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It’s Just Getting Good

  • Teressa Iezzi

Abstract

In 2010, Pepsi took a pass on the Super Bowl.

Keywords

Super Bowl Blade Runner Jewish Vote Obama Campaign National Advertiser 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Natalie Zmuda, “Pass or Fail, Pepsi’s Refresh Will Be Case for Marketing Textbooks,” Ad Age, February 8, 2010, http://adage.com/digital/article?article_id=141973.Google Scholar

Copyright information

© Crain Communications, Inc. 2010

Authors and Affiliations

  • Teressa Iezzi

There are no affiliations available

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