Abstract
We’ve been referring to this era in advertising as the era of consumer control and to the TV era in the past tense, to convey the enormity of the internet’s impact on marketing.
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Notes
Jeremy Mullman, “Dos Equis’ ‘Most Interesting Man’ Is an Even Greater Beer Salesman,” Advertising Age, July 15, 2009. http://adage.com/article?article_id=137963.
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© 2010 Crain Communications, Inc.
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Iezzi, T. (2010). Bringing Ideas to Life. In: The Idea Writers. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51044-0_7
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DOI: https://doi.org/10.1007/978-1-137-51044-0_7
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