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Bringing Ideas to Life

  • Teressa Iezzi

Abstract

We’ve been referring to this era in advertising as the era of consumer control and to the TV era in the past tense, to convey the enormity of the internet’s impact on marketing.

Keywords

Economist Campaign Beer Drinker Creative Team Creative Director Mating Game 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Jeremy Mullman, “Dos Equis’ ‘Most Interesting Man’ Is an Even Greater Beer Salesman,” Advertising Age, July 15, 2009. http://adage.com/article?article_id=137963.Google Scholar

Copyright information

© Crain Communications, Inc. 2010

Authors and Affiliations

  • Teressa Iezzi

There are no affiliations available

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