Abstract
For a while there, not too long ago, it wasn’t hard to find creative directors and other ad types of a certain vintage who were fond of telling all those who would listen that things were better back in the day. Ads were better, creatives were better, there were more characters. You could identify most of these nostalgia merchants by their dress and overall personal appearance—that vague look of having been stuck in time sartorially.
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Notes
David Carr, “A Cultural Artifact, on the Block,” New York Times, May 30, 2010, http://www.nytimes.com/2010/05/31/business/media/31carr.html?_r=1&partner=rssnyt&emc=rss.
Kunur Patel, “Wrigley Drops Tribal DDB, Digitas and Agency.com for Digital.” AdAge.com, November 10, 2009, http://adage.com/agencynews/article?article_id=140417.
Jeff Beer, “When Vice is Virtue,” Creativity Online, March 2009, http://creativity-online.com/news/when-vice-is-virtue/135398.
Nick Parish, “Q&A with Jae Goodman,” Creativity Online, July 14, 2006, http://creativity-online.com/news/qa-with-jae-goodman/123787.
Jeremy Mullman, “Think Twice before Axing Account Management,” Advertising Age, April 26, 2010, http://adage.com/agencynews/article?article_id=143494.
Hillary Chura, “McDonald’s Pulls Further Away from Mass Marketing: CMO Larry Light Calls for Move to ‘Brand Journalism,’” Advertising Age, June 16, 2004, http://adage.com/article?article_id=40403.
Bruce Horovitz, “‘Two Nobodies from Nowhere’ Craft Winning Super Bowl Ad,” USA Today, December 31, 2009, http://www.usatoday.com/money/advertising/admeter/2009admeter.htm.
Jeff Howe, “The Rise of Crowdsourcing,” Wired, June 2006, http://www.wired.com/wired/archive/14.06/crowds.html.
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Iezzi, T. (2010). Life in Adland. In: The Idea Writers. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51044-0_6
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