How to Not Write Advertising

  • Teressa Iezzi


So, if we’ve got this right, copywriters today are storytellers, conversation keepers, curators and inventors. They are idea generators, executors and technology savants.


Clay Marketing Diesel Flare Lution 


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  1. 2.
    Nicholas Car, The Shallows: What the Internet Is Doing to Our Brains (New York: W. W. Norton, 2010).Google Scholar
  2. 4.
    Clay Shirky, Cognitive Surplus: Creativity and Generosity in a Connected Age (New York: Penguin Press, 2010).Google Scholar
  3. 5.
    Dave Trott, “The Difference Between an Insight and an Idea,” Brand Republic, June 29, 2010, Scholar

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© Crain Communications, Inc. 2010

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  • Teressa Iezzi

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