Abstract
So, if we’ve got this right, copywriters today are storytellers, conversation keepers, curators and inventors. They are idea generators, executors and technology savants.
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Notes
Nicholas Car, The Shallows: What the Internet Is Doing to Our Brains (New York: W. W. Norton, 2010).
Clay Shirky, Cognitive Surplus: Creativity and Generosity in a Connected Age (New York: Penguin Press, 2010).
Dave Trott, “The Difference Between an Insight and an Idea,” Brand Republic, June 29, 2010, http://community.brandrepublic.com/blogs/dtb/archive/2010/06/29/the-difference-between-an-insight-and-anidea.aspx.
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Iezzi, T. (2010). How to Not Write Advertising. In: The Idea Writers. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51044-0_5
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DOI: https://doi.org/10.1007/978-1-137-51044-0_5
Publisher Name: Palgrave Macmillan, New York
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