How to Not Write Advertising

  • Teressa Iezzi


So, if we’ve got this right, copywriters today are storytellers, conversation keepers, curators and inventors. They are idea generators, executors and technology savants.


Workplace Violence Creative Director Viral Idea Creative Integrity Back Story 
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  1. 2.
    Nicholas Car, The Shallows: What the Internet Is Doing to Our Brains (New York: W. W. Norton, 2010).Google Scholar
  2. 4.
    Clay Shirky, Cognitive Surplus: Creativity and Generosity in a Connected Age (New York: Penguin Press, 2010).Google Scholar
  3. 5.
    Dave Trott, “The Difference Between an Insight and an Idea,” Brand Republic, June 29, 2010, Scholar

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© Crain Communications, Inc. 2010

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  • Teressa Iezzi

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