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How to Not Write Advertising

  • Teressa Iezzi

Abstract

So, if we’ve got this right, copywriters today are storytellers, conversation keepers, curators and inventors. They are idea generators, executors and technology savants.

Keywords

Workplace Violence Creative Director Viral Idea Creative Integrity Back Story 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 2.
    Nicholas Car, The Shallows: What the Internet Is Doing to Our Brains (New York: W. W. Norton, 2010).Google Scholar
  2. 4.
    Clay Shirky, Cognitive Surplus: Creativity and Generosity in a Connected Age (New York: Penguin Press, 2010).Google Scholar
  3. 5.
    Dave Trott, “The Difference Between an Insight and an Idea,” Brand Republic, June 29, 2010, http://community.brandrepublic.com/blogs/dtb/archive/2010/06/29/the-difference-between-an-insight-and-anidea.aspx.Google Scholar

Copyright information

© Crain Communications, Inc. 2010

Authors and Affiliations

  • Teressa Iezzi

There are no affiliations available

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