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The Storytellers

  • Teressa Iezzi

Abstract

If we measure advertising’s evolution with brand campaigns, there are several that warrant mention as epochal milestones that marked the forward movement of an industry. They helped accelerate the pace of change as they took the new realities of consumer behavior and built them into brand ideas. They put the ad business on notice. And they expanded the job description of the copywriter.

Keywords

Creative Team Beta Tester Creative Director Horror Story Interactive Storytelling 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Scott Donaton, Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (New York: McGraw-Hill, 2005), 101.Google Scholar

Copyright information

© Crain Communications, Inc. 2010

Authors and Affiliations

  • Teressa Iezzi

There are no affiliations available

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