If we measure advertising’s evolution with brand campaigns, there are several that warrant mention as epochal milestones that marked the forward movement of an industry. They helped accelerate the pace of change as they took the new realities of consumer behavior and built them into brand ideas. They put the ad business on notice. And they expanded the job description of the copywriter.
KeywordsCreative Team Beta Tester Creative Director Horror Story Interactive Storytelling
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- 1.Scott Donaton, Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (New York: McGraw-Hill, 2005), 101.Google Scholar