Abstract
“Differentiation is the essence of strategy.”
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Leo Hopf and William Welter, Rethink, Reinvent, Reposition: 12 Strategies to Renew Your Business and Boost Your Bottom Line (Avon, MA: Adams Business, 2010), 127.
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© 2013 Nigel Hollis
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Hollis, N. (2013). Differentiation. In: Brand Premium. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51038-9_8
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DOI: https://doi.org/10.1007/978-1-137-51038-9_8
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-27991-0
Online ISBN: 978-1-137-51038-9
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