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Brand Premium pp 105-120 | Cite as

Differentiation

  • Nigel Hollis

Abstract

“Differentiation is the essence of strategy.”

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Note

  1. 7.
    Leo Hopf and William Welter, Rethink, Reinvent, Reposition: 12 Strategies to Renew Your Business and Boost Your Bottom Line (Avon, MA: Adams Business, 2010), 127.Google Scholar

Copyright information

© Nigel Hollis 2013

Authors and Affiliations

  • Nigel Hollis
    • 1
  1. 1.Millward BrownUSA

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