Brand Premium pp 145-154 | Cite as

Credibility

  • Nigel Hollis

Abstract

Two proverbs sum up the lessons outlined in this chapter. The first states, “Actions speak louder than words,” and the second, “A man is known by the company he keeps.”

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Copyright information

© Nigel Hollis 2013

Authors and Affiliations

  • Nigel Hollis
    • 1
  1. 1.Millward BrownUSA

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