BUYographics pp 93-111 | Cite as

The Buyographics of City Living

How Product Design, Messaging, and Shopping Itself Change as We Become Increasingly Urbanized
  • Matt Carmichael


MICHAEL AND I ARE STANDING IN HIS SMALL MANHATTAN KITCHEN LOOKING through his window, which faces south over Central Park. Skyscrapers loom on the other side of the expansive green space. Michael is in his early thirties, right on the Gen-X/Millennial cusp. He lives in Harlem and exemplifies a number of trends in today’s urban living. He is part of a growing black professional class. His income would make him affluent in most parts of the world, but not so much here. So he and his Hispanic partner also have a third roommate in their apartment. He keeps a lot of his expenses low and therefore has enough discretionary income for entertaining, dining out, and other social activities.


Urban Core Metro Area Personal Brand Creative Class Bike Lane 
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© Matt Carmichael 2013

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  • Matt Carmichael

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