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The Majority Myth

How Multicultural Marketing Fares as the Nation Becomes Truly Diverse
  • Matt Carmichael

Abstract

IT’S NOT FAR-FETCHED TO IMAGINE ANDREW AS THE FIRST HISPANIC PRESIDENT. As a Millennial in his mid-twenties he has won elected office and is very involved in politics in Hampden County, Massachusetts.1 He’s already dreaming of the statehouse in Boston, a goal that a new fellowship at the Massachusetts Institute of Technology could help propel. “I love walking around the statehouse,” he said. “I would like to lead large amounts of people. Maybe not 365 million, but start with 40,000 or 50,000 and go from there.”

Keywords

Hispanic Population Hispanic Community Super Bowl York County Twitter Sentiment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

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Copyright information

© Matt Carmichael 2013

Authors and Affiliations

  • Matt Carmichael

There are no affiliations available

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