The Buyographics of Family

Can Advertising Catch Up to Changing Gender Roles in the Home?
  • Matt Carmichael


THE TRADITIONAL ROLE OF “DAD” IS THAT OF THE PROVIDER. HE’S THE GUY who makes sure the money is earned, the bills are paid, and the family’s future is secure. Dale fits that model pretty well—what could be more representative of traditional American dads than a third-going-on-fourth-generation family farmer?


Child Care Single Mother Unwed Mother Cosby Show East Baton Rouge 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Matt Carmichael 2013

Authors and Affiliations

  • Matt Carmichael

There are no affiliations available

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