Home Economics

How Changes in Homes and Who Lives in Them Impact How We Spend
  • Matt Carmichael


CHRIS IS A DIVORCED FATHER WITH CUSTODY OF HIS TEENAGE DAUGHTER on weekends. Sandra is a single mom with two daughters—one in college and one in kindergarten. Liz is a single woman who plans to move in with her boyfriend when their respective leases run out. Andrew lived with his girlfriend before proposing. Michael lives with his boyfriend and a roommate. Basha and her husband are empty nesters. Jay lives with a roommate who is a friend from high school. These people range in age from their early twenties to their seventies. Each of them could be considered a “typical” American household these days. Yet you’d be surprised at how many people—marketers included—still think that married couples with kids are the norm.


Married Couple Baton Rouge Marriage Rate Home Economic Empty Nester 
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© Matt Carmichael 2013

Authors and Affiliations

  • Matt Carmichael

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