BUYographics pp 141-158 | Cite as

The Connected Consumer

How Screens Are Changing the Targeting Game
  • Matt Carmichael


MICHAEL IS THE EPITOME OF A YOUNG URBAN PROFESSIONAL. HE GREW UP outside Cleveland but he got his MBA in France and spent a year working in Jordan. While there, he learned how to use media in a multitude of ways, from information gathering to working to serving as his primary source of entertainment. A friend at school showed him some areas of the Internet that tend to be a little loose with their concepts of intellectual property. By the time he got back to the U.S., he knew how to access content for almost everything, from recently released movies to cable programming.


Mobile Device Streaming Service Purchase Intent Discretionary Income Fantasy Sport 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Matt Carmichael 2013

Authors and Affiliations

  • Matt Carmichael

There are no affiliations available

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