• Matt Carmichael


PEOPLE SAY THAT WRITING A BOOK IS LIKE HAVING A CHILD. SO IT’S FITTING that this book started with an ultrasound.


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  1. 1.
    Matt Carmichael, “Twin-conomics: 10 (Times Two!) Stats about How Fertility Is Creating a New Market,” Advertising Age, January 25, 2011.Google Scholar
  2. 2.
    Gregory Trotter, “Wilmette’s Highcrest Middle School Sets Record for Twins,”, May 23, 2013.Google Scholar
  3. 3.
    Constance L. Hays, “What Walmart Knows about Customers’ Habits,” nytimes .com, November 14, 2004.Google Scholar
  4. 5.
    Daniel Kahneman, Thinking, Fast and Slow (New York: Farrar, Straus and Giroux, 2011).Google Scholar

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© Matt Carmichael 2013

Authors and Affiliations

  • Matt Carmichael

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