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When Your Past Mobile Marketing Efforts Have Failed

Don’t Give Up!
  • Michael Dru Kelley

Abstract

Throughout the last few years, I have seen seemingly smart executives who respond to a new idea or way to leverage a technology with, “Thanks, but we tried a mobile technology like that once and it failed.” Failure is an option. Giving up is not, especially in mobile.

Keywords

Consumer Experience Mobile Experience Wednesday Morning Marketing Team Execution Resource 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Michael Dru Kelley 2014

Authors and Affiliations

  • Michael Dru Kelley

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