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When Your Past Mobile Marketing Efforts Have Failed

Don’t Give Up!
  • Michael Dru Kelley


Throughout the last few years, I have seen seemingly smart executives who respond to a new idea or way to leverage a technology with, “Thanks, but we tried a mobile technology like that once and it failed.” Failure is an option. Giving up is not, especially in mobile.


Consumer Experience Mobile Experience Wednesday Morning Marketing Team Execution Resource 


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© Michael Dru Kelley 2014

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  • Michael Dru Kelley

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