Mobile Is the Action Screen
THE TERM “SECOND SCREEN” HAS PROLIFERATED on the scene almost as quickly as “mobile optimization.” Many of us refer to the mobile screen as part of the second–screen family (which also includes iPad, iPod Touch, DS Gameboy etc.), because it is viewed as the companion screen to the “primary screens” of TV, magazines, web, and even in–store point–of–sale (POS) displays, among others.
KeywordsMarketing Campaign Mobile Activation Primary Screen Action Screen Mobile Experience
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