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All Thumbs pp 197-211 | Cite as

The New Chief Mobile Officer

  • Michael Dru Kelley

Abstract

I WANT TO LOOK FORWARD AND TALK ABOUT how modern business marketing needs to reshape its thinking, training, planning, and organizing in the face of mobile advancement. It’s both the easiest and most difficult chapter to write. It’s very easy for me to coach and cheerlead the marketing industry toward positive change in the mobile space. As a business owner with my own brands deeply rooted in traditional media, I struggle and strive every day to think about how mobile can enhance these businesses. At the same time, I want this chapter to be my homage of sorts to the industry. It’s my love letter to an industry that has made me love marketing and has shaped who I am, how I think, and what my vision is in light of a new mobile era. Please indulge me as I present my perspective on how business needs to evolve marketing.

Keywords

Mobile Device Business Owner Mobile Technology Mobile Platform Traditional Medium 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Michael Dru Kelley 2014

Authors and Affiliations

  • Michael Dru Kelley

There are no affiliations available

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