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Introduction

The Focus and Goal of All Thumbs
  • Michael Dru Kelley

Abstract

MY GOAL FOR ALL THUMBS IS TO DELIVER TO THE reader the experience and practical know-how I’ve attained as a seasoned marketing executive and entrepreneur. I have struggled, like many of you, with less knowledge, less time to market, and certainly less budget when making big decisions and needing big results. To keep things simple, here is what All Thumbs will focus on. With mobile devices reaching a penetration rate covering the vast majority of adult Americans and nearly half of the world’s population, I will focus on the simple premise that marketers must make every piece of marketing mobile ready. Whether these are 30-second TV spots, radio ads, out-of-home, direct-mail pieces, newspaper ads, e-mail, in-store displays, or even online video, the mobile experiences we create must be easily activated with the press of a thumb and allow consumers to use a coupon, engage with a 90-second “how-to” video, or interact in any number of ways to drive sales of our brands, large and small.

Keywords

Penetration Rate Marketing Effort Marketing Campaign Online Video Mobile Experience 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Michael Dru Kelley 2014

Authors and Affiliations

  • Michael Dru Kelley

There are no affiliations available

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