Rethinking the Way We Communicate about Politics with Millennials

  • Hillary C. Shulman


Although it is rarely framed in this manner, it may be beneficial to think about Millennial disengagement (those born between 1980 and 2000, Zukin et al. 2006) as a communication problem that needs addressing. In other words, rather than take the perspective that Millennials are a politically deficient generation or that political apathy is a pervasive and unavoidable social problem in America’s youth, it needs to be considered that media, elites, and educators have not best figured out how to effectively communicate about politics with younger audiences. This is the central conceit of this chapter. Communication scholars are interested in how message features impact audiences in a variety of ways. Although this book prescribes several different approaches for dealing with this issue, the purpose of this chapter is to address this concern from a communication perspective, with the hopes of understanding how communication interventions can be utilized to increase Millennials’ civic perceptions.


Political Participation Civic Engagement Political Discussion Political Communication Cooperative Communication 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Suzanne M. Chod, William J. Muck, and Stephen M. Caliendo 2015

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  • Hillary C. Shulman

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