Agency pp 39-44 | Cite as


  • Rick Webb


In no industry will you find so much talk about ideas. The power of ideas. The importance of ideas. The value of ideas. But before too long, you’ll realize that, at its core, an eternal debate permeates the advertising industry. Is it the idea? Or the execution. Witness the following quotes:
  • There’s just a tremendous amount of craftsmanship in between a great idea and a great product. —Steve Jobs

  • But the truth is, it’s not the idea, it’s never the idea, it’s always what you do with it. —Neil Gaiman

  • A really great talent finds its happiness in execution. —Johann Wolfgang von Goethe

  • Genius is one percent inspiration, ninety-nine percent perspiration. —Thomas Edison

  • Originality is nothing but judicious imitation. —Voltaire

  • Good artists borrow. Great artists steal. —T.S. Elliot, Pablo Picasso, Igor Stravinsky, and God knows who else.

  • The secret to creativity is knowing how to hide your sources. —Albert Einstein (apocryphal)1


Great Idea Potential Client Great Brand Client Organization Marketing Company 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Steve Jobs, as quoted in Philip Elmer-DeWitt, “Steve Jobs: The Parable of the Stones,” in The Triumph of the Nerds: The Rise of Accidental Empires, dir. Robert X. Cringely. PBS, 1996. FilmGoogle Scholar
  2. 3.
    Gregory Solman, Hilton Peignites Debate over the Value of Ideas,, May 30, 2005.Google Scholar

Copyright information

© Rick Webb 2015

Authors and Affiliations

  • Rick Webb

There are no affiliations available

Personalised recommendations