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The Value Proposition of Culture

  • Rick Webb

Abstract

Your company is going to have a culture one way or another. Your company may develop a culture of fear, paranoia, and political infighting, or it may develop a culture of mutual trust, productivity, and fulfillment. While you cannot dictate the culture of your company, you have massive influence over the direction in which it progresses.

Keywords

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Notes

  1. 1.
    Kenneth Roman, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising (New York: Palgrave Macmillan Kindle Edition, 2010), Kindle Locations 3318–3320.Google Scholar
  2. 2.
    Sean Silvertone, “The Profit Power of Corporate Culture,” Harvard Business School, September 28, 2011 (http://hbswk.hbs.edu/item/6818.html).Google Scholar
  3. 3.
    Rob Goffee and Gareth Jones, “Creating the Best Workplace on Earth,” Harvard Business Review, May 2013 (http://hbr.org/2013/05/creating-the-best-workplace-on-earth/ar/pr).Google Scholar
  4. 4.
    Leo Burnett, Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett (Chicago: Leo Burnett Privately Printed, 1961), p. 81Google Scholar

Copyright information

© Rick Webb 2015

Authors and Affiliations

  • Rick Webb

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