Abstract
Your company is going to have a culture one way or another. Your company may develop a culture of fear, paranoia, and political infighting, or it may develop a culture of mutual trust, productivity, and fulfillment. While you cannot dictate the culture of your company, you have massive influence over the direction in which it progresses.
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Notes
Kenneth Roman, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising (New York: Palgrave Macmillan Kindle Edition, 2010), Kindle Locations 3318–3320.
Sean Silvertone, “The Profit Power of Corporate Culture,” Harvard Business School, September 28, 2011 (http://hbswk.hbs.edu/item/6818.html).
Rob Goffee and Gareth Jones, “Creating the Best Workplace on Earth,” Harvard Business Review, May 2013 (http://hbr.org/2013/05/creating-the-best-workplace-on-earth/ar/pr).
Leo Burnett, Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett (Chicago: Leo Burnett Privately Printed, 1961), p. 81
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© 2015 Rick Webb
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Webb, R. (2015). The Value Proposition of Culture. In: Agency. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-50122-6_4
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