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The Value Proposition of Culture

  • Rick Webb


Your company is going to have a culture one way or another. Your company may develop a culture of fear, paranoia, and political infighting, or it may develop a culture of mutual trust, productivity, and fulfillment. While you cannot dictate the culture of your company, you have massive influence over the direction in which it progresses.


Mutual Trust Customer Loyalty Creative Idea Great Idea Employee Loyalty 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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    Kenneth Roman, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising (New York: Palgrave Macmillan Kindle Edition, 2010), Kindle Locations 3318–3320.Google Scholar
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    Sean Silvertone, “The Profit Power of Corporate Culture,” Harvard Business School, September 28, 2011 ( Scholar
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    Rob Goffee and Gareth Jones, “Creating the Best Workplace on Earth,” Harvard Business Review, May 2013 ( Scholar
  4. 4.
    Leo Burnett, Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett (Chicago: Leo Burnett Privately Printed, 1961), p. 81Google Scholar

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© Rick Webb 2015

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  • Rick Webb

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