Agency pp 281-294 | Cite as

Creating a Product in Your Service Firm

  • Rick Webb


By now, you may be thinking that a start-up sounds like a potentially vastly more pleasant endeavor than a services company. You’re sitting there on a treadmill of endless pitches, billing, payroll, and cash flow management. Meanwhile, you’re looking over at your friend at some start-up with $10 million of venture capital in the bank, head down, building something awesome. You might start to wonder why you shouldn’t build one of those start-ups as well. Never mind that a start-up might be insanely more lucrative as a business. They also seem a lot more fun and, well, maybe even easier.


Business Model Venture Capitalist Product Manager Service Firm Service Company 


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  1. 1.
    Aaron Sanders, “Scrum Product Manager / Product Owner Roles and Responsibilities,” The Product Management Hut, January 23, 2009, Scholar

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© Rick Webb 2015

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  • Rick Webb

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