Before you get started running your business out in the big, cold world, you need to know what your company stands for. This is not an academic exercise. Doing this right can have a profound impact on your business as it grows. Doing it poorly—or not doing it all—can have a wildly detrimental impact on your company.
KeywordsClient Service Message Board Academic Exercise Engagement Partner Board Component
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose
(New York: Hachette Book Group, Kindle Edition, 2010), p. 151.Google Scholar
John Hegarty, Hegarty on Advertising
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Scott Goodson, “How to Start a Successful Ad Agency,” Fortune
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