Agency pp 243-247 | Cite as

How Much to Charge?

  • Rick Webb


It’s inevitable that in the early years of your company, you will be making up your prices out of thin air. Odds are good you’re coming out of the freelance culture, where you could say things like, “Oh, I bill $150 an hour, and I think this will take 4 or 5 hours” and your client would say, “Whatever, that’s fine.” They are treating you like a freelancer, and they have a line item budget range. They can see your costs are probably going to fall within it, or close enough, and they don’t need to worry about it.


Line Item Expensive Option Sales Process Item Price User Experience Design 
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  1. 1.
    Betsey Sharke, “Fixing the Bottom Line,” Adweek, April 12, 1993, Scholar

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© Rick Webb 2015

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  • Rick Webb

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